(The following opinions are those of Canadian Bulldog, and do not necessarily represent those of World Wrestling Insanity. They do, however, represent the opinions of James Guttman, Matt Dawgs, Mallory Mahling, RD Lee, Mike Rickard, Jamie Kennedy, Jay Winterz, That Guy Who Does The ROH Report, Chris Cooley, Dan Crocker and Crazy Uncle Ralph. But not Aaron Wood, because Aaron Wood sucks.)

I look around World Wrestling Entertainment these days, and all I see are the same old faces at the top of the card; the ones I've been watching for decades. Triple H (yawn). The Undertaker (bo-ring). Shawn Michaels (hang up the the trunks, leather chaps and blouse already!). C.M. Punk (enough!).

At the same time, the mortality rate of wrestling stars has been on a startling decline. Sure, Andrew "Test" Martin and Mitsuhara Misawa passed on, but how many others fell prey to wrestling's famed "culture of death" this year? You can't really include Billy Red Lyons, Waldo Von Erich, or John Tolos in that category, because they all died of (sigh) natural causes. 

WWE dictator Vince McMahon has clearly lost touch with the industry, and what the public (and by "the public", I mean "a few thousand Internet wrestling fans") wants. Just because he built up a hugely profitable wrestling empire that has been the dominant promotion for almost three decades, it doesn't mean he has any idea whatsoever what he's doing.

Instead of using the same, tired combinations of "sports entertainers", month in and month out, I think that now is the time to elevate younger talent. Also to kill them.

One only needs to look back to the mid-1980's, which was the last time I watched wrestling for pure enjoyment and not because I liked to crap all over the product. WWE (which was called WWF back then, but Vince McMahon was too stupid to keep his company's name intact) pushed young, up and coming stars such as Hulk Hogan, Rowdy Roddy Piper, Andre The Giant, Junkyard Dog and The Magnificent Muraco.

Only 25 years later, all of those names are legitimate Hall of Famers, while two-fifths of them have passed away, entirely because of wrestling's famed "culture of death" and not because of things such as heart attacks and car accidents. This is the brass ring WWE needs to strive for once again.

The proof is in the pudding. Nielsen ratings for WWE's flagship programs "Monday Night Raw", "Friday Night SmackDown", "ECW on Syfy" and "Superstars", when averaged over a period of 27 weeks and then multiplied by 15, are down significantly over the same ratings from 1999. Even though WWE only had two of those shows back then, but you get the point.

This process isn't going to happen overnight, and this is why WWE needs to put the spotlight on young stars such as Evan Bourne, Cody Rhodes, Ezekiel Jackson and C.M. Punk now.

The quicker they catch on to the casual wrestling fan (who doesn't ever read websites such as this one), the quicker those wrestlers can "get over" with audiences, and the quicker they can be caught up in wrestling's famed "culture of death" and overdose on drugs and alcohol.

This isn't rocket science, people.